Founded in 1983, the company is a recognized leader in providing reliable power sources for automotive, commercial, marine, lawn and garden, and deep cycle applications. Superior Battery manufactures a diverse product line, including its highly acclaimed Superlex brand. Superior and its 165 team members serve distributors and suppliers across the United States and a growing number of foreign markets.
In addition to achieving top industry certifications, Superior is also leading the industry in the use of robotics. The company's most significant achievements, however, have been in pioneering revolutionary flooded cell battery technology — specifically, in the creation of PFX®, which delivers extended life, enhanced cyclability and better heat endurance at a competitive cost.
Superior has been involved with programs of the Kentucky World Trade Center and the U.S. Department of Commerce. The company was given the Kentucky World Trade Center's Governor's Award for International Trade Excellence in 2011 for its successful international trade strategies.